 Mike |
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 Bill |
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Once upon a time about 4 years ago, Bill Pearson and Mike Whiting
decided it was time for a change...We had spent 19 glorious, exciting,
spiritual days on the Colorado River with our On the flight back, there were few words spoken, yet we had figured out
how we were going to spend the rest of our lives. First, a summer camp for
Then, something else happened. A specialty outdoor store named Wear On Earth came up for sale. The previous owner was on the infamous Canyon Trip (a meaningful coincidence, to say the least). In May of '95, we bought the store and were on our way into yet another adventure. "Wear On Earth" did we ever get the idea that we could successfully
run a We knew customer service was going to be our Well, it's been two years now and Wear on Earth has proven to be a
wonderful adventure |
best friends. By the end of
that trip, everyone was ready to quit their jobs and become river bandits
while hiding out near Havasu Creek. The Grand Canyon does that to
people.
teenagers. Next, we would advertise some adventure travel trips and,
thirdly, we decided to promote the outdoor leadership business we
established a few years earlier. Up until then, we only had a few accounts
which we could rely on for income. The ball was set in motion and a
business was formed. 
retail business?? All we knew was that we enjoyed buying
stuff by the likes of The North Face, Patagonia, Dagger, and others.
We immediately 
firmed up our dealerships with the best in the
business. There are enough headaches to deal with when establishing
yourself in retail, and we didn't want to be selling second rate equipment
or outerwear. 
top priority. Being nice
to people was easy! It's also easy to say the customer is always right. We knew that if our customers could get friendly service and the best products at competitive prices, that Wear On Earth would be a success. The only policy we instituted was to have no
policies.
. We have a summer camp for teenagers; we teach people
how to do the things they love to do; we take people all over the country
showing them our favorite special places; and we're doing exactly what we
want to be doing. We (Bill and Mike) want your next adventure to start at
Wear On Earth, and you will be glad that it did 
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